The return on investment in SMS marketing can be enhanced by over 300% if you use these simple tips when using bulk SMS as a marketing tool in Nigeria.
Using Bulk SMS for marketing has multidimensional advantaged. Apart from its universal accessibility, the use of bulk SMS has the ability to provide information in real-time. This creates unique opportunities for marketers.
Measuring The Outcome Of Your Investment:
Marketers know that every kobo spent in using any marketing channel must be accounted for. The effectiveness of a channel or any particular campaign is usually measured in terms of conversion – i.e how many persons who need the message followed the expected intent of the marketer? This can be measured in terms of how many purchased a product, sign up to receive more information, etc.
However, due to not knowing the rules guiding the use of Bulk SMS in marketing, many marketers successfully take their messages to the recipients’ inbox only to get it deleted, sometimes, before the first line is read.
Rules Of The Game
Even though Nigerian laws do not provide strict regulations to mobile marketers as we find in countries like the US in the use of bulk SMS in promoting their businesses, prospective customers still have a lot to do with the success of your SMS marketing campaigns.
If you use this simple tips, you can be guaranteed your bulk SMS wouldn’t only make it to the inbox, you will get what you want – high conversion.
- Keep It Short and Sweet, Don’t Go Beyond The 160 Characters Limit: 160 is an important number in the world of SMS. One page of SMS is 160 characters and there is no wisdom in exceeding this limit. Some mobile networks and devices have a way of breaking message beyond 1 pages into pieces, leaving you at risk. The best option is just to limit yourself to the 160 characters.
- Check Your Timing: Even though over 90% of messages are always opened, wrong timing can affect the response rate. Research your target audience to find out when they are most likely to make a purchase decision and send your bulk SMS during this time.
- Use A Web Address Or Mobile Phone For your Call To Action: When recipients receive a good SMS and their interest is awakened in your product or offer, they want to know where to go next. Include a URL that will give them more information and enable them to take immediate action or a phone number they can send replies to.